In this article I’m going to explain how to do a keyword research for SEO (search engine optimization) and why the skill of a keyword research for SEO is still the crucial skill to make money online.
Why Do You Need to Do a Keyword Research for SEO
If you want to make money online you must get traffic to your website or blog. You might have some very good products to sell or you might have some skills that might help people. Or you might be an affiliate marketer like me who sells other people’s products and services and gets a commission when someone buys any of those products or skills.
So, you make a website or you pay someone to make a website for you, with a goal to sell something through your website or to make money by blogging. There are many ways to make money online; I have described some of them here.
But if you have a website that nobody or only a few people know about, then you won’t make any money. So, you must have not only some good content on your website to attract visitors, but you must have the content that people search for and want to read about.
To know what content people are interested in, is not enough. Obviously millions of people are interested in health and beauty topics, or how to make money online topics, but if you start writing in general about those topics, you want to be visible on the top pages of search engines, and nobody will find your website? Why not? Because there are already a lot of websites and content written on those topics. The websites that have been for long and have high trust in Google.
When there’s a lot of competition and you have a new website you won’t be able to beat them right away and rank well in the search engines. You need to start writing about topics that people search for, but that there isn’t a lot of competition.
To find the topics that people search for, but the competition isn’t too high for you, you need to learn how to do a keyword research for SEO. By keyword research for SEO, I mean to find the keywords that your content might rank high in the top search engines, like Google, Bing and Yahoo.
What You Must Know About the Keywords
It’s important to know that when you write the content with the keywords you want to rank for in the search engines, you must understand people’s intent when they search for some keywords.
You don’t need to use the keyword many times in your content. You must create interesting content that will answer the searcher’s intent. For example, if someone searches for the keyword “how to get rid of cellulite fast”, then that person’s intent is to find some ways to get rid of cellulite fast.
If you understand the intent, then you don’t have to write a lot about everything you know about cellulite, its causes, etc. You just write about the best ways to get rid of cellulite fast. So, when you do a keyword research, choose the keywords and write the content, always keep the searcher’s intent in mind.
Short Tail and Long Tail Keywords
There are short keywords which consist of one or two phrases, and long tail keywords that consist with three or more phrases.
Obviously more people search for the keyword “cellulite” than “how to get rid of cellulite”. I used Google Keyword Planner’ historical metrics and saw that 100,000 – 1 million people searches for the keyword “cellulite” every month, worldwide.
For the keyword “how to get rid of cellulite” search 10,000 – 100,000 people monthly, worldwide. You can see that those are very wide estimates that you can find with the Google Ads Keyword Planner.
Some new and inexperienced marketers might think that they should go for the keyword “cellulite” because it has much more search volume. But, as I wrote earlier, you should always keep the searcher’s intent in mind.
The person who searches for “cellulite” might want to know what cellulite is; what the causes of cellulite are; might want to see some images of cellulite, etc. Generally, someone who searches for “cellulite” is an inexperienced searcher. It’s unlikely that such a person has any specific intent when searches for the keyword.
When someone searches for the keyword “how to get rid of cellulite”, we can understand that this person searches with the intent to find the way to get rid of cellulite. Such a person will most likely buy a product you promote in your article.
So, you should usually go for long tail keywords, because people who use long tail keywords are looking for more specific solutions and are more likely to spend their money to buy something.
How to Do the Keyword Research for SEO
You should start first with coming up with some keywords that are important for your website.
To continue with the cellulite topic as my example, I would come up first with the keywords like:
These are the main keywords that come to my mind and that I could use to get traffic to my website that I can monetize easily. As an affiliate marketer, I think about two things mainly:
- To write the content that will help people to make buying decisions. So, I always try to write honest reviews about the products I review. If I review the crappy product, I don’t recommend buying it, but I recommend the product that I know it’s good.
- To write the content that will make me some money. I am an affiliate marketer, and I make money by recommending products on my website, so I come up with the keywords that will help me make money.
As you can see, it’s important to combine integrity with business. I don’t do the keyword research and write the content just for fun. I do it to make money online. At the same time I don’t sell the products or services that are not good, just to make money. I want to sell the products and services that are good.
So, that’s why I came up with these keywords:
They are the seed keywords that I can enter in the keyword tools, to find the keywords that are good for SEO; the keywords that I can write the content for, that will rank high in the search engines, bring the traffic to my website, and make me some money.
Google Keyword Planner
The free and most popular way is to use Google Ads Keyword Planner to find keywords. You must have Google Ads account to be able to access it, but you don’t need to create any Google Ad campaigns and spend any money. Once you sign up for the Google Ads account, you can use it for free. You can find it here.
How to Use Google Keyword Planner for SEO Keyword Research
Google Keyword Planner was actually created to find keywords for Google Ad campaigns, not for SEO. That’s why I seldom use it personally, but if you want to use a free keyword research tool, it’s still the best free keyword tool and it’s better than many paid tools.
When you enter the Google Keyword Planner you’ll see this:
Click on “Discover new keywords”
You’ll see this:
You can enter there up to 10 keywords, so I entered all my keywords there and clicked on “get started”:
There are different options that you can choose, depending on your website’s goals. You can choose, if you want broadly related keyword ideas, or closely related keyword ideas. I usually go for broad, because I can find the best keywords in this way, although I must go through a lot of keywords.
I target the whole world, so I choose All locations. I choose English, if I search for English keywords, and I usually choose Google only. For the period, I went for the last year, to see a bigger picture.
I have found some interesting long tail keywords. I keep the searcher’s intent in my mind, so I go for the long tail keywords:
You can see in the screenshot below some of the keywords that the tool came up with, and I have highlighted the ones that look interesting to me.
You can see also the competition there, but keep in mind that this is the Google Ads competition. So, if the competition is high, it means the marketers bid for these keywords because they make them money. So, in this tool the high, competition is a good thing.
For example the keyword “cellulite” has a high search volume, but low competition. But, the keyword “best cellulite cream” has lower search volume, but high competition.
That’s because the marketers know the searcher’s intent. They don’t want to bid on the keyword “cellulite”; Their ads would show to many searchers that don’t have intent to spend money on any products. They would just waste money. Google Ads aren’t free for marketers who want to get paid traffic.
They prefer to bid on the keyword “best cellulite cream” because people who search for this keyword, are most likely looking for a cellulite cream to buy.
So, for SEO the high competition in Google Ads Keyword Planner is good.
As I mentioned, I don’t use Google Ads Keyword Planner for SEO much nowadays, because it does not give me any important data for SEO, and it’s more time consuming. It’s very good for people who can’t afford any paid keyword tools and/or for people who are experienced marketers and can pick up the best keywords.
But, if you are new and inexperienced, how will you know if you have a chance to rank “best cellulite cream” on the first page in Google? How will you know if you should target this keyword or not?
Remember, if you have a new website, your website does not have much trust in Google and other search engines. You should start with keywords have don’t have too much competition, but still have enough search volume that you can make some money.
Jaaxy Keyword Tool
I personally use the Jaaxy Keyword Tool. I am a premium member of Wealthy Affiliate, so I can use this tool as much as I want, but you can also test it for free here.
As you can see in the screenshot above, Jaaxy is very easy to use. You simply enter your keyword into Jaaxy, and Jaaxy will come up with many keywords that you can target.
- You’ll see the average monthly searches in the top search engines for the keywords.
- You’ll see the estimate of how many visitors your website might get if you rank on the first page in the search engines.
- QSR (Quoted Search Results) will tell you about the competition; how many websites you’ll compete with. Any keyword with less than 100 competing websites isn’t hard to rank for.
- KQI (Keyword Quality Indicator) will tell you whether the keyword is Great, OK or Poor.
- SEO Score – this score from 1 to 100, tells how likely you’ll rank on the first page. The higher the number, the more likely you’ll rank high. This score is based on traffic and competition.
This is just basics of Jaaxy, that are the best and most important for the inexperienced marketers who want to do very good keyword research for SEO, easily.
There’s much more to Jaaxy than this, but this long article would need to be twice longer to cover everything about Jaaxy. I’m planning to write a longer Jaaxy review in the future, not only because it’s my favorite keyword too, but also because I want to promote this great keyword tool. You can watch the video below to learn more about Jaaxy:
Click Here to Use Jaaxy Keyword Tool for Free
If you follow the steps I described above, you can find some very good keywords for SEO using Google Ads Keyword Planner Tool. But, you must remember about the user’s intent.
If you want to do the keyword research easily, you should use Jaaxy, which makes SEO keyword research fast and easy.
Wow who else new SEO’s like jaxxy where that powerful, I’ve used jaxxy while following your instructions i tried business research keyword according to my niche and the results were fantastic and it wowed me! When I found out my competition.Has it given me the edge YES does it work YES!!!
I’m glad it has worked for you. Thank you for the comment.
Thank you, Chris, for providing us with this detailed article on how to do keyword research.
I am fairly new in this blogging business and learning how to do my keyword research the right way is definitely great.
I have never used google adwords before, and it is great to learn it can actually serve a good purpose for finding low competition keywords.
I am going to follow your guide here to try things out.
Thank you for the comment.