Investing funds for adds to reach a target audience would be of full benefit if spent in the right place with the right amount of reach. Google Ads has more than 200 million unique visitors, more than 3 billion daily interactions and around 700% return on investment.
Google Ads were launched two years after Google.com. This advertising platform was put onto the market scene in October 2000 and was dubbed as Google Adwords. However, after some rebranding, it was renamed Google Ads in 2018. With Google’s extensive reach, you are in the right place to get some heavy traffic.
This article will talk about what Google Ads is and what else you should know about it in order to start advertising on Google. We will include features that are specific to this platform and we will also discuss how to optimize campaigns in order to have the best ad results.
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Google Ads, What Is It?
In these modern times of advertisement, the internet is being used more extensively than ever before. It has been widely observed that stronger and focused your paid ads are, the more likely you are to generate more clicks, resulting in greater potential of obtaining customers. For this reason, Google Ads became increasingly popular in the business industry sector.
Google Ads is a platform of paid advertising that works under the pay-per-click (PPC) marketing channel. The advertiser pays per click on an ad.
This is a valuable way to drive good-fit customers, also known as qualified traffic to your business when they search for products and services similar to the ones you offer. By using this platform, you boost your website traffic, you also receive more phone calls and you increase in-store visits.
This platform lets you craft and share ads that are well-timed for your target audience, whether it be through phone or desktop. This allows your business to be on search engine results pages when potential clients are searching for products and services similar to the ones you offer through Google Search or Google Maps. With this process, you enable yourself to be reached by your target audience when it is the right time to come across your ad.
Added to that, your ads could also appear across other channels. This includes YouTube, Google Display Network and others. Aside from that, Google Ads will also aid in analyzing and improving those ads in order to reach more people. With this, you will be able to hit your entire paid campaign targets.
You could also tailor your ads to the amount of your budget. The platform features a tool to stay within the monthly budget. They allow you to pause or stop your ad spending any time.
Is Google Ads Really Effective?
We will need the help of statistics to answer the question. The click-through rate of Google Ads is around 8%. Each month, 180 million impressions are yielded by display ads.
For visitors who are ready to purchase, the paid ads get around 65% of the clicks. Around 43% of customers purchases products or services that are seen on YouTube ads. With this statistic, we can see that Google ads are really effective. By coming up with an optimized ad campaign coupled with a lead flow, you will be able to create a marketing campaign that yields a high return on investment.
Why Google Ads?
Why put your ads on Google? The most used searched engine is Google. It receives around 3.5 billion search queries. Added to that is the seniority of the platform which had been around for nearly two decades.
Google is a tool used by an expanding audience around the globe. Most people turn to Google to ask questions. They are then answered with both paid ads and organic results. With this, advertisers make as much as $8 for every $1 they spend on Google ads.
Another reason is that competitors are also using Google Ads. A lot of companies, thousands even, use Google Ads to advertise their businesses. This would mean that an organically ranked item would be pushed down the page beneath those of competitors. Hence, a paid ad would help your business stay on top.
How Does PPC Help?
Google Ads is a vital factor when choosing to use PPC to advertise products and services. What is it then? It is a type of advertising wherein the advertiser pays per click on every ad. PPC is not only related to Google Ads, however Google Ads PPC can bring the most traffic to your websites.
This system allows you to advertise on Google. It gets your message out to an expansive audience reach of people searching for products within your business line or for an audience who needs information you can provide.
This is used by millions of businesses around the globe. It is a cost-effective way to drive qualified traffic and even to raise brand awareness to your website. Thus, you could boost your sales.
Why is there a need to use Google PPC? Many would reason that there is no need for that because they their site could show up in the organic search results, without any cost. However, the reality is, it is not easy to drive free traffic.
Google’s algorithms are crafted in a way that only rewards great-quality sites with organic rankings. This can take a lot of time. It also takes a great effort and even some cost to achieve those organic rankings you imagined. With that time spent, your potential sales would be put on hold until you reach your desired rank spot.
On the other hand, doing PPC is much faster and it gives you more control with the look of your listing in search engine results. For example, if you’re selling an electric drill, your advantage would come over competitors when you don’t just use SEO but also PPC.
A prospect looking for an electric drill would normally be inclined to be attracted to PPC ads on the screen. This is because imagery can do a lot in enticing people to buy. Added to that is the information readily available with the PPC image like the pricing, shipping info and ratings.
Thus, PPC is a very powerful system for commercial searches. For people that are ready to buy, they would normally want all the information that a PPC ad can direct them to. Clicking on PPC ads would bring them directly to the landing page where they can make the purchase.
Google PPC is effective because by making a sale, your business is able to drive a profit above the cost of the ad you paid for. Google benefits and you benefit.
Setting Up Your Google Ads
Setting up your paid ads is quick and easy, but to do it well is not easy. This is because the platform guides you through the setup and provides tips as you go along. So, it’s easy to set up everything, but to do it really well, is not that easy. It requires some experience.
Upon entering the Google Ads website, click on “Start Now”. You will then be guided by a series of steps to get the ads up and running. The setup would not take up more than 10 minutes when you have an ad copy or images created already.
Additional things that are less obvious are then needed to be taken care of. These are the things that will make your ads optimally setup and easy to track.
Google Analytics will track traffic, conversion and other unique metrics. You will need to link your Analytics account with Google Ads. By linking the accounts, tracking, analysis and reports between both channels and the campaigns will be easier since you can view these in one place.
Add UTM (Urchin Tracking Module) codes. These are codes used to track activity connected to a specific link. This is the part of the URL following a question mark. These UTM codes will let you know which ad lead to a conversion. This will make you track the effective portions of the campaign. It will also make it easier to optimize your ads since you will have an idea what works most.
Add the UTM codes at campaign level upon setting up Google Ads. This is so that you won’t have to do the adding manually.
Setting up conversion tracking, this is will give you the idea how many leads are acquired from the campaign. Although this is not mandatory, it will help in giving you an idea the ROI of the ads. By setting up this tracking, you would be able to monitor sales on the website, calls from ads and app installations.
Integrate with CRM. Keep your data in one place where you can do tracking, analysis and reporting. Integration of Google ads with CRM will give you the capability to track which of the campaigns are working for your audience. By having knowledge of this, you will be able to continue marketing to them about offers that are relevant to each one.
Google Ads allows for fast setup. It may require you to shed some cash, but the ROI will be worth it, if you do it right. For every $1 you could potentially earn $8. This will also put you above organically ranked search results, thus leading more traffic to your site.
An investment with Google Ads will yield rich results as long as the campaigns are relevant. With the help of analytic tools, this would be possible. Making use of all the available resources will land you the most relevant prospects that will to convert.
Google Ads ad to the growth of your business.
The problem with Google Ads is that it takes some time to learn enough about them to become successful with them.
As I mentioned before, running Google Ads can be very profitable. But, if you are inexperienced with PPC and Google Ads, especially, then you’ll probably make some mistakes in the beginning. Mistakes with Google Ads can be costly. You might be losing money, instead of making money.
If your budget is big enough that you can “waste” some money during the learning period, then it’s OK. But if you don’t have money for that, then you should be careful with PPC.
Instead of jumping head on into PPC, you should first educate yourself and learn how to run successful campaigns with Google Ads, Bing Ads and Facebook.
If you have not had good experience with PPC, you should sign up for the free webinar first, to see how you can become very successful with Google Ads and PPC in general.
If you’d rather learn how to drive traffic organically, here’s a review of the great course.